Strictly speaking not a color, but a mix of all colors and associated with the Crown Chakra.
White is considered to be the color of perfection bringing clarity and purity, increasing the flow of the life force. Healing the body, mind and spirit at all levels it stands for wholeness, completion, truth, openness and kindness
A white Shamballa Bracelet is actually white because it reflects all colors of the rainbow. Our eyes interprets this as white.
White is the color for new beginnings, enthusiasm, clarity of purpose, spiritual insights and inspiration. This is why white diamonds are always considered the choice of the romantic or for engagement rings.